skincare decade by decade

the key to ageless beauty


Our skin, the body’s largest organ, undergoes numerous changes as we journey through life. Each decade heralds a fresh set of challenges and changes, necessitating a shift in our skincare routines. Understanding these changes and adapting our skincare routine accordingly can make all the difference in maintaining a healthy and youthful appearance. In this blog post, we’ll explore these changes and the essential skincare ingredients needed to address them in each decade of life, from our teens to our 70s and beyond.

teens the hormonal roller coaster

The teenage years are a time of profound change, both physically and emotionally. The hormonal shifts that occur during puberty can have a significant impact on the skin, often leading to an increase in oil production and, consequently, acne. This can result in breakouts and, if not managed correctly, potential scarring.

Maintaining a simple yet effective skincare routine is crucial during this stage. 

Start with a gentle cleanser to remove dirt, oil, and impurities without stripping the skin of its natural oils. Follow with a moisturizer to maintain hydration and a sunscreen to protect the skin from harmful UV rays, which can cause premature aging.

Two key ingredients to consider in your teen years are salicylic acid and benzoyl peroxide. Salicylic acid is a beta hydroxy acid that penetrates into the pores to dissolve excess sebum and flaky skin, reducing the occurrence of pimples. Benzoyl peroxide, on the other hand, has antibacterial properties that can help to kill acne-causing bacteria.

One important tip for teenagers is to resist the urge to pick at or pop pimples, as this can lead to scarring and further breakouts. Remember, your skin is going through a lot of changes, and patience is key.

Incorporating a 2% Salicylic Acid BHA Exfoliating Serum into your skincare routine can greatly enhance its efficacy, particularly for teens dealing with acne-prone skin. By using this serum after cleansing and before moisturizing, you’ll enable the salicylic acid to work its magic, unclogging pores and reducing inflammation.

the 20's: peak in skin performance

In your 20s, your skin is typically at its peak. Collagen production is high, metabolism is efficient, and recovery from any damage is swift. However, this doesn’t mean that you can be complacent about your skincare routine. This is the time to establish good habits that will help maintain your skin’s health in the long run.

Continuing with a good cleanser, moisturizer, and sunscreen is essential. As your skin matures, consider incorporating antioxidants into your skincare routine. Antioxidants, such as Vitamin C and Ferulic Acid, can help protect your skin from environmental stressors, which can accelerate the aging process.

Another key ingredient to introduce in your 20s is retinoids. Retinoids can help increase cell turnover, unclog pores, and stimulate collagen production, preventing early signs of aging.


Using a Vitamin C & Ferulic 15% Skin Brightening Concentrate into your daily skincare regimen can be a game-changer for your skin in your 20s. This potent antioxidant serum offers multiple benefits. Vitamin C, a known brightening agent, works to even out your skin tone and diminish the appearance of dark spots and hyperpigmentation. Moreover, Ferulic acid enhances the stability and efficacy of Vitamin C while providing additional protection against environmental damage. 

The Retiniacin Night Renewing Treatment is an excellent addition to your skincare routine, particularly in your 20s when you’re looking to maintain your skin’s peak performance and combat early signs of aging. This innovative formula combines Retinol and Niacinamide, two powerhouse ingredients, to renew and balance your complexion overnight. The retinol component aids in cell turnover, unclogs pores, and diminishes fine lines, acne marks, and uneven skin tone, while the niacinamide keeps your skin calm, controls oil, and minimizes visible pores.

the 30's: the first signs of aging

Entering your 30s, you might start to notice subtle changes in your skin. The first signs of aging, such as fine lines and dullness, may begin to appear. This is due to a slowdown in collagen and elastin production, which gives skin its firmness and elasticity.

In addition to the basics – cleanser, moisturizer, and sunscreen – consider incorporating an eye product into your routine to address fine lines and wrinkles around the eyes, often the first to show signs of aging.

Key ingredients to look for in your 30s include hyaluronic acid and glycerine, both powerful humectants that attract moisture to the skin, helping to keep it hydrated and plump. Alpha Hydroxy Acids (AHAs) can help to exfoliate the skin, promoting cell turnover and improving skin texture. Copper peptides can boost collagen production, helping to maintain skin elasticity and reduce the appearance of fine lines and wrinkles.

Remember to hydrate your skin from the inside out during this decade by drinking plenty of water and maintaining a balanced diet. Your skin is a reflection of your overall health, so it’s important to take care of your body as a whole.

The Copper P (Peptide) Concentrate Serum is an excellent addition to your skincare routine in your 30s, as it targets multiple signs of aging. By applying this serum after cleansing and before moisturizing, you allow its potent ingredients to work effectively. Copper peptides, the star ingredient, are known to stimulate collagen production, helping to reduce the appearance of fine lines and wrinkles while improving skin elasticity. Moreover, they have anti-inflammatory properties that can soothe the skin. This serum works to rejuvenate your complexion, restoring a youthful glow and smoothness. 

the 40's: losing volume and elasticity

In your 40s, you may begin to notice more significant signs of aging, such as deeper wrinkles and a loss of volume and elasticity. Hormonal changes may also start to affect your skin’s health and appearance.

Collagen peptides and niacinamide are key ingredients to incorporate into your skincare routine at this stage. Collagen peptides can help to replenish the diminishing collagen levels in your skin, while niacinamide can help to strengthen the skin’s barrier, improve skin texture, and reduce the appearance of pores. Antioxidants like glutathione can help to combat oxidative stress, which can accelerate the aging process.

A good skincare routine should be complemented by a healthy lifestyle. Get plenty of rest, manage stress levels, and maintain a regular skincare routine to keep your skin looking its best.

Incorporating the Matrixyl-4® Pur Collagen Peptide Serum into your skincare routine during your 40s can significantly help in combating the visible signs of aging. This potent serum, rich in collagen peptides, works diligently to replenish your skin’s diminishing collagen levels, promoting a more youthful and plump appearance. Additionally, Matrixyl-4®, an advanced peptide, is known for its wrinkle-fighting properties, effectively reducing the appearance of deeper lines and wrinkles. 

Adding the 5% Niacinamide Booster Serum to your skincare routine in your 40s is a strategic step in addressing common age-related skin concerns. Niacinamide, also known as Vitamin B3, boasts multiple benefits for the skin. It aids in strengthening the skin’s barrier, thereby improving its resilience against environmental stressors. Its ability to improve skin texture and reduce the appearance of pores makes it a powerful ally in maintaining a smooth and refined complexion. 

the 50's: thinning and hormonal changes

In your 50s, your skin may start to become thinner due to a decline in estrogen levels. You might also start to notice more age spots and sagging skin. Maintaining a thorough skincare routine is more important than ever during this decade.

Your skincare arsenal should include a good cleanser, moisturizer, sunscreen, eye product, and an anti-aging serum. Consider adding a facial oil to your routine to help nourish and moisturize the skin, and don’t forget to pay extra attention to sun protection.

In terms of ingredients, growth factors can stimulate cellular growth and repair, helping to maintain skin health. Azelaic acid is another beneficial ingredient that can help to lighten age spots and improve skin texture.

Consider non-invasive treatments such as micro-needling or laser therapy to address more pronounced signs of aging. These treatments can stimulate collagen production, improve skin texture, and reduce the appearance of age spots and wrinkles.


As you navigate your 50s, it’s time to consider integrating the Ultimate Super Skin Serum into your skincare regimen. This potent anti-aging serum is a “facelift in a bottle,” designed to counteract sagging skin and restore a youthful V-shaped facial contour. 

the 60's and beyond: increased dryness and loss of elasticity

In your 60s and beyond, your skin might become thinner, drier, and less elastic. You may also notice more age spots. It’s crucial to adjust your skincare routine to accommodate these changes.

Switch to a gentle, fragrance-free cleanser to avoid irritating the delicate skin. Also, consider a rich moisturizer or a facial oil to combat dryness. An eye product, an anti-aging serum, and a neck cream can address specific areas of concern.

Lipid-boosting ingredients, such as ceramides, can help to restore the skin’s barrier and maintain moisture levels. Consider using a humidifier to combat dryness and maintain healthy moisture levels in the skin.

In your 60s and beyond, incorporating the Ceramide Barrier Relief Protective Skin Cream into your skincare routine can greatly benefit your skin. This rich cream, packed with lipid-boosting ceramides, replenishes the skin’s natural barrier and helps retain much-needed moisture. By using it daily, you can effectively combat the common dryness associated with this life stage and reinforce skin resilience against environmental stressors. The result is a significant improvement in skin texture, elasticity, and overall health, making this cream an essential tool in managing the skin changes of this age bracket.

70's and beyond: extremely thin and fragile skin

In your 70s and beyond, your skin may become very thin and fragile, with increased dryness. Your skincare routine should focus on nourishing and protecting the skin.

A gentle cleanser, rich moisturizer, sunscreen, eye product, neck cream, and hand cream should be part of your daily routine. Look for products that contain lipids and occlusive ingredients like shea butter and jojoba oil, which can help to nourish the skin and lock in moisture.

Additionally, consider adding more products specifically designed for mature skin. These products are often formulated with higher concentrations of anti-aging ingredients and can provide extra hydration.

At this age, it’s also important to protect your skin from environmental stressors, including the sun and harsh weather conditions. Wear a broad-spectrum sunscreen every day and reapply it every two hours when you’re outdoors.


the bottom line

Your skin is unique, and so should your skincare routine be. While the ingredients and routines mentioned here are general recommendations, it’s always best to consult with a dermatologist or a skincare professional for personalized advice.

Remember, true beauty comes from within. A healthy diet, regular exercise, plenty of water, and a good night’s sleep all contribute to healthy, glowing skin. Skincare is just one piece of the puzzle. It’s also about taking care of your overall health and well-being.

No matter what stage of life you’re in, it’s important to remember that aging is a natural process. Embrace it, and remember that your self-worth isn’t determined by your age or the number of lines on your face.

With the right skincare routine and a positive attitude, you can age gracefully and confidently. After all, beauty is ageless. Remember to love your skin at every stage of life, because you’re beautiful just the way you are. And with the right skincare routine in place, your skin can be, too.

So, here’s to radiant skin at every age!